The more people visiting your site, the better known your business gets, correct? For this to happen, a number of optimization factors must be applied to the day to day of your web branding. The key factor and one that cannot be overlooked at all is good content. Even if Google updates its ranking rules, good content will never be left behind and will serve to interest users. But for content to be well liked by Google, there are some essential affordable SEO services tools and techniques.
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In every algorithm update, Google changes the way it “looks” at web pages. Always stay tuned and keep your pages up to date and in accordance with good practices from Google, the most popular search engine on the planet.
- Join relevant communities
If there is something related to link building and SEO strategy that has been lost so many times along the way is the relationship. That’s right: Knowing and interacting with people is the basis for good links. One way to do this is by joining groups where your target audience is. And how do you know where these groups are?By adding knowledge within communities, people will naturally begin to reward you with traffic and links. Never spam or self-promote on these channels. Rest assured that the community will ignore it.
- Abuse large, good quality images
The Technorati State of the Blog report stated that 90% of bloggers share some kind of media on their blogs and that the darling of the moment is the photo. Use good image abuse to attract clicks and user attention. In addition, Google rewards pages with good resolution photos that obviously load quickly. So be careful when uploading photos to your pages. No one has the patience to wait more than a few seconds for a photo to open fully on a computer, smartphone or tablet screen.
- Invest in good indexing and accessibility.
Just good content, audience and followers on social media is not enough to have good SEO. Think about how your site will be crawled by the search engines, Google robots. The architecture needs to be appropriate and influence the indexing of your site. You need to make your site easily read by the search engines. Without this, there is no use investing in other techniques. Using tags, doing periodic diagnostics, A / B testing, looking at page titles, alt-tag-img, using good resolution images, and more than ever, delivering a great user experience and responsiveness.
- Watch out for website speed and performance
Website speed is not essential to ranking, but it is critical to a pleasant user experience. Keep your site fast by using performance analysis tools and optimizing your pages as needed. Remember that SEO is not just about pleasing Google, but mainly the users of your site. Below are some free tools for testing weekly, preferably:
- Pingdom Website Speed Test
- Provides load time and page size information in a detailed analysis.
- Load impact
- Build graphics of the speed of the chosen site
- Google PageSpeed Insights
It is extremely focused on page loading speed. It presents possible performance issues and gives a rating for the performance of each page tested.
Gives the option to export the evaluation results to a file in PDF extension.
- Test, measure, adjust
No campaign is complete without the use of Analytics. You need to measure results to confirm that your actions and campaigns are going in the right direction. To do this, there are two simple tools that we will present below:
Google Analytics – Create an account , enter the tracking code on your site and start collecting data. Do this immediately to create a benchmark before starting any type of campaign. Understand where you are before trying to grow: This is the most basic step to success for a successful SEO strategy.
Browser Tests – You will want to make sure that your site is displaying correctly in all major browsers. As a general rule, test on browsers with a market share of at least 2%, such as Chrome, Internet Explorer, Opera, and Safari.
- Invest in creating a responsive website
- Add long tail keywords and local information
- Spread your content (spread on social media, ads, etc.)
- Use guest posts to create and maintain relationships with other portals.